Week 5

As I accidently did the week five Tymson reading for week four due to a typo on blackboard I am now writing about the week four reading this week.
The reading was useful to learn about the importance of internal communications in companies and organisations. Some of the points I learnt from the reading were that is it important to have two-way communication between the employer and employees in order to influence behaviour and implement change. Face to face communication or communication through small meetings is usually the most successful but other forms of communication can be effective including dvd’s and intranets. Training employees in how to communicate and providing them with feedback is important. It is also important for executives and the CEO to be trained in effective communication. Employees need to feel their opinion can be heard.
Keys points I drew from the James reading include: Formal education is useful, but experience is just as important when applying for jobs in the PR industry. A clean and simple resume, along with being confident in your interview and knowing as much as possible about the company you are applying for are all ways of improving your chances of standing out to potential employers.
My learning builds upon previous learning about public relations in that the jobs are not nearly as glamorous as they are made out to be. The field is very diverse and your job can change dramatically from one day to another.